I'm interested! I'm interested! Votes: 5

1. Features of the 1C: Enterprise 8 Software Solutions

2. Objective and subjective problems in entering the global market
2.1. Objective problems
2.1.1. Market saturation
2.1.2. Conservatism of the customers
2.1.3. Serious players with an established reputation
2.2. The subjective problems
2.2.1. Non-market approach of Russian software developers
2.2.2. The lack of localized solutions for the developed markets

3. The market conditions for global expansion
3.1. Competitive environment
3.2. WTO prospects for the domestic business software developers
3.3. Intellectual property protection
3.4. Market capacity, by the example of Germany

4. Strategy and tactics of entry into a global market
4.1. Background of Russian software at the European market
4.2. The target audience of the “first strike” and the “establishing a bridgehead”
4.3. Expansion 1С Software to the Europe
4.3.1. A success story in the game segment
4.3.2. Infrastructure readiness for the 1C business applications localization

5. Trends in the 1C software in European countries. Case Studies

6. 1C software companies with Russian roots in the Europe
6.1. Successes and failures of the first wave European expansion
6.2. Recommendations for the second wave